2 THE VIEW FROM GP BULLHOUND GP BULLHOUND The view and methodology This handbook aims to provide a comprehensive overview for CFOs and software companies on how modern B2B SaaS organizations can be run to ensure high performance and a culture of continuous improvement. The handbook covers both standard and industry-specific metrics used in a subscription software company, with a focus on understanding how to best leverage these metrics to measure a business performance and growth. Additionally, it provides benchmarks for various performance levels to give context to a company's performance. The structure and components of a software company's income statement and balance sheet are explained, as well as the connection between industry-specific metrics and traditional revenue and cost reporting. Also, the processes of a software company's sales organization are discussed in detail as they are inherently linked with the finance organization. Through interviews with high-performing B2B SaaS businesses, the handbook also highlights how their CFOs, finance teams, and organizations leverage the above to operate at the highest level. In addition, examples of software products for companies at different stages of development are included to inspire CFOs and their finance teams should they need assistance in building their tech stack. Lastly, an appendix is included with templates for effective reporting of the metrics discussed, ensuring consistency for all stakeholders in a B2B SaaS company. Authors ASSOCIATE ANALYST Gustav Fridell Chee Meng Ng