30 CHAPTER 4 OPERATIONAL BEST PRACTICES High-performing finance teams focus on efficient processes and a culture of knowledge sharing to effectively communicate insights While the process of deriving insights from data is important for a B2B SaaS organization, it is the effective communication of those insights to the rest of the organization that truly drives value. High-performing finance teams therefore actively try not to become siloed, and instead focus on creating efficient processes and a culture of knowledge sharing with sales, marketing, and the rest of the organization. Some examples of this include: ▪ Recurring monthly check-ins with sales leaders where people from the finance team communicate insights derived from sales data, to help ensure the sales team always targets the highest potential customers. ▪ Building a company culture of continuous and informal knowledge sharing, to help ensure that insights are not only shared monthly, but are acted upon as soon as they can be. Building such a culture is not exclusive to the finance team, but they can always try to be a role model to influence the rest of the organization for the better. Insights Open communication Business value