41 CHAPTER 6 REPORTING TEMPLATES WHAT TO DISCUSS ▪ Discuss the metrics in this quarter; include growth and comparison to budget. ▪ Discuss which items grew significantly and why. ▪ Discuss which items exceeded budget significantly and why. ▪ Were there any significant one-offs? Any financing events? What about capex? REVENUE ▪ Behind plan on Revenue, EBITDA & Cash Flow due to slower growth in bookings from existing customers, -17% YoY growth in Q3. ▪ $18m Rev in Q3 '21, fell to $15m in Q3 '22. ▪ 52% Content / Core; 32% Coupon; Remainder Reporting and Other. ▪ Focus is growing content publishers. This is growing faster than Coupon & Other US 65%; UK 15%, APAC 10%. ▪ Predictable perfomance revenue, other than seasonality. Q4 ~1/3 of annual revenues. ▪ 60% of sales from customers signed prior to 2020. EXPENSES ▪ Just over $12.5m total expenses; 73% employee related, 10% infrastructure, 5% Dev. ▪ 78 employees. ▪ EBITDA of $3.2m in 2021, expected to grow to $3.5m in 2022 and $4.5m in 2023. ▪ Potential synergies on staff and real estate.